KIND SNACKS

Product configurator and profitable subscriptions for KIND, powered by Salesforce Commerce Cloud.

About KIND Snacks.

KIND (part of Mars, marketed in the Netherlands as BE-KIND) makes healthy snacks based on natural ingredients. They asked us to drastically improve their online shopping experience. The main goal was to make it easier for customers to buy a range of snacks online that they could put together themselves. In addition, KIND wanted more stable, predictable revenue by selling subscriptions to customized snack boxes.

Challenge: User-friendly interface.

The service KIND wanted to introduce was called “Build Your Own Box”: a streamlined process that allowed customers to easily customize their snack selection. The challenge was to design and engineer a user-friendly and intuitive experience that would seamlessly guide customers through the process of selecting a box, choosing snacks, and eventually starting a subscription for deliveries at a frequency of their choosing.

Solution: quickly and easily put together your own snack box.

Composing a snack box with 20 or 40 healthy snacks is intuitive and fun in our solution. That was difficult to achieve, because the assortment is large. That is why there is a function to choose from 'curated assortments': pre-composed snack selections that the user can adjust to their liking.

To design and implement these features in Salesforce Commerce Cloud, we used all our expertise and e-commerce experience and assembled a team of specialists. The feature is popular and has given KIND’s webshop a whole new dynamic. Because customers can now put together their own boxes, we see that customer satisfaction is higher than before. The subscription model ensures a more consistent and predictable turnover at KIND, which is important for a company that invests a lot in product development and research.

What we achieved for KIND:

• User-friendly Interface - We made sure the interface is visually appealing and easy to use. Customers are given clear instructions and visuals that guide them through the customization process.
• Personal snack selection - The heart of the new feature lies in the extensive KIND Snacks offering. Exploring the offering, categorized by type, flavor, and dietary preference, is the core of the experience. Product content is a key factor in this: detailed flavor descriptions and nutritional information are important to KIND’s target audience.
• Box Size Insights - Customers can choose between two box sizes, holding 20 or 40 snacks. The interface dynamically updates to show available space as users fill their boxes, with a real-time preview of their selection.
• Subscription option – The option to subscribe to your ideal snack box increases customer loyalty and convenience. integrated a subscription option.
• Delivery Options - In addition to the configurator, we implemented a seamless checkout process with multiple delivery options, including the ability for subscribers to choose what time their box is delivered.

More information?

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