DE BIJENKORF

De Bijenkorf takes the next step in optimal product management with ConnectingTheDots PIM

About de Bijenkorf.

De Bijenkorf is the most inspiring, creative and sustainable department store, where everyone can feel special.

Uniform datamodel.

With a uniform data model and structured product classification as a basis, Bijenkorf manages all products and product variants in different languages and locales in. ConnectingTheDots PIM. The result is a single, reliable source of product information. This ensures that data is correct and the same on all channels, but also that employees can work efficiently on enriching and optimising products. They no longer have to log in to different systems and manually check or copy data.

ConnectingTheDots PIM's Product Information Flow.

In our PIM system, product information always follows a streamlined process, so that multiple teams can work together without hindering each other. The process makes it clear who is responsible for what and when, so that product data always follows the shortest route. ConnectingTheDots PIM is fed with master data, analyses and processes it and automatically generates overviews for the studio that has to create image content. They then know exactly which product samples they need. Copywriters also automatically receive notifications about which new products they have to check and enrich. All tasks of all parties involved are always visible in the Product Information Flow.

Best-in-class UX. 

Fully enriched products are then automatically synchronized with downstream systems, ensuring that all channels have the most up-to-date product data. This can also include country-specific channels, as translation work is also included in the Product Information Flow. The user-friendly UX of ConnectingTheDots PIM also offers fast search options, spreadsheet-like editing options and easy options for building assortments for publication to export channels.

Task-driven work.

Employees can quickly find task notifications in a clear interface, while reports provide insight into the accuracy and completeness of product information. Reports also show the progress of new products in the information flow, including the number of new products handled per employee and per department.

More information?

Curious about the impact of an optimally structured data and content process for your commerce company? We would be happy to look at the implementation of ConnectingTheDots PIM at de Bijenkorf together with you and how we can translate this success to your situation. Make an appointment!