ACCELL GROUP

How ConnectingTheDots PIM helped Accell Group to arrive at a single product standard.

About Accell Group.

Accell focuses internationally on the middle and higher segments of the market for bicycles, bicycle parts and accessories. In Europe, Accell Group is the market leader in bicycles. Worldwide, it employs around 3,000 people. In their search for a PIM that was suitable for their complex, international business operations, they came to us.

Shorter time to market.

With ConnectingTheDots PIM, Accell Group automated all processes surrounding products. Resulting in a significantly reduced time to market. In addition, Accell Group achieved significant efficiency gains in content management by arriving at a standard product portfolio for all brands. Where possible, the brands now share descriptions, so that there is much less content to manage. The MDM/PIM system now represents 'one global truth' within the company.

Easy to customize.

ConnectingTheDots PIM may be 'standard software', but it has so many configuration options that it could easily be adapted to Accell Group's requirements. That's how we like to see it: the system facilitates the process, not the other way around. For Accell Group, this was an important reason to choose our PIM.

Databoarding.

The real star of this project, however, is the databoarding module. With this, Accell reads in price lists from suppliers directly. They are then automatically analyzed and processed. This allows the people at Accell Group to focus on managing deviations and no longer on juggling price and product updates from different suppliers. This saves many hours of manual work and frustration every day.

The Product Information Flow of ConnectingTheDots PIM allows the various departments within Accell Group to collaborate effectively in enriching and optimising product content. This process is arranged within the PIM in such a way that it fits seamlessly with the process that Accell likes to use. The powerful reporting options help managers to monitor the progress and quality of the content.

More information?

Want to know how centralizing, standardizing and optimizing product content will accelerate your business? We'd be happy to go through the details of the implementation of ConnectingTheDots PIM at Accell Group and see what it means for you. Make an appointment now!