UNITED RETAIL

ConnectingTheDots PIM as the linchpin of the data process at United Retail.

About United Retail.

United Retail, which includes brands such as Electro World and Dé Witgoed Specialist, therefore opted to handle product information and data from distributors and manufacturers more efficiently in a dynamic market. United Retail, a member of the Euronics International Group, focuses on purchasing and selling white goods and brown goods. The product range of United Retail's brands is enormous and it is therefore a challenge to properly manage product information and content, which is partly supplied by external parties.

PIM implementation for efficient management.

United Retail took an important step in this by successfully implementing ConnectingTheDots PIM. By placing all product data in one system, after which it can be distributed across channels and brands, management became simpler and more efficient. This makes it a lot easier for United Retail to move with supply and demand.

Integrated data enrichment.

In fast-moving consumer markets, it is important to have adjustments and new products online quickly. United Retail therefore streamlined its processes in our PIM system. Information is automatically enriched where possible and then manually improved by specialized content experts. This integral approach ensures that products are quickly visible to the customer, but also that the information presented is very accurate and 100% relevant.

Effort determination based on fixed criteria.

Not all products require the same amount of attention. In order to see how much work is needed to make a product ready for sale, we set criteria in the PIM system that make that clear. This smart approach allows the company to see which products can quickly deliver added value and deploy people where they are most effective.

Swimming lanes in productinformatiestroom.

Within the product optimization process in the PIM system, we have created different 'swimming lanes': separate data processes for different product types. When launching a new range of HD televisions, more data and content work needs to be done than for products with a lower complexity, such as a drip tray for a washing machine. By using swimming lanes, the company can better estimate how much work remains and when products will be ready for sale.

Maximum value, maximum return.

The data strategy is therefore geared towards maximizing the added value for products for which this is most profitable. As a result, United Retail always focuses its efforts on improving product information for products that have the greatest potential on the market.

Seamless publishing to downstream channels.

Because the product information in the PIM system is of such high quality, it can be published fully automatically and seamlessly to various downstream channels. This allows United Retail to offer a consistent and effective brand experience across all platforms, including webshops, physical stores, marketplaces and affiliate platforms. The information is consistent and accurate across all these platforms, allowing United Retail to serve customers effectively while maintaining brand integrity across different sales channels.

More information?

Want to know more about how we set up data management at United Retail? And what it can do for your operation? Feel free to contact us.