MASIMO

B2B sales portal for home entertainment and spare parts.

About Masimo.

With years of experience and a global customer base, Masimo is a major player in home entertainment in more than 100 countries. With leading audio brands such as Bowers & Wilkins, Denon, Marantz, Polk, Heos, Definitive Technology and Classé, Masimo is innovative and perfectionist.

Solution: Support the sales reps.

The fact that Masimo customers are slow to switch to online ordering is something the company has to deal with for the time being. What was unacceptable was the unclear processes around orders and product content. To tighten that up, we use our solution to give sales representatives the ability to enter orders on the go. A seamless integration with SAP ensures that customers and sales reps can place an order immediately at the correct, up-to-date conditions.

This way, all orders go through the same process, whether they are placed online or via a sales representative. The shift to more online orders by customers, and therefore to a more efficient sales model, can therefore be gradual.

Results: efficiency and more online orders.

The ConnectingTheDots solution has played a crucial role in streamlining the sales process and boosting online orders. More than half of the total orders now come in via the platform. Customers are getting used to ordering online, helped by good, centrally managed product content. This makes the sales process and content management more efficient and gives sales representatives more time for other aspects of sales, such as information and store presentation.

More information?

Curious about the details of how we at Masimo tightened up the sales process and the benefits it has delivered? Feel free to contact us and we can discuss what this means for you.