How do you manage a package of products and services that ranges from prepaid calling in the US to interactive television in the Netherlands? KPN came to ConnectingTheDots, looking for a central system to manage all those products.
KPN is a leading supplier of all possible IT and communication services with different brands and very diverse customer groups. They came to ConnectingTheDots, looking for a central system to manage all those products.
KPN successfully implemented for managing product master data and product information. This created a global single source of truth for all products.
An essential part of the data process is the automated boarding of product information provided by external suppliers. During this boarding process, the data is qualified, linked to the right products and put in the right format. This step is also called 'data alignment'. In this way, KPN employees and customers always see complete product information and that information is recorded in the same way for everyone.
In the next step of the data process, various departments prepare the product information for publication. ConnectingTheDots PIM is designed to optimally guide this process. Because the PIM is the single source of truth and everyone works together on the same data, there is never any ambiguity about the content or status of product information and master data. In addition, the PIM gives KPN control over the product range and the company can therefore make quick and sharp choices about which product it wants to offer in which market.
Curious about the implementation of ConnectingTheDots PIM at KPN and the benefits of a largely automated and fully optimized process for product data? Make an appointment and we will show you what is possible.
Sign up for our newsletter and stay informed about the latest PIM and e-commerce trends and updates from ConnectingTheDots. No spam, and you can unsubscribe at any time.
We would love to show you what ConnectingTheDots PIM can do for you.
Take your first step today
Be sure to invite your colleagues