HARMAN INTERNATIONAL

ConnectingTheDots supports Harman in realizing digital ambitions.

About Harman International.

Harman, a division of Samsung, is globally responsible for the success of a large portfolio of brands such as JBL, Harman Kardon, AKG and Mark Levinson. With these brands, the company has great digital ambitions.

Challenge: many brands, many projects.

Optimizing the digital presence of so many brands at the same time is a huge challenge. In addition, Harman always has various projects running that can unexpectedly touch each other. This requires a structured approach and good communication between all parties involved. The functions that we build for Harman, such as product registration and user self-service, also require careful planning and coordination during implementation.

Solution: tight project management and knowledge sharing.

Our team, working exclusively for Harman, has developed an efficient approach to address these complex challenges. Accurate project management ensures effective coordination and management of projects and work. Everyone knows whether the projects are going well, because we report regularly, providing insight into everything that is going on. This also allows us to make timely adjustments if necessary.

The key to success is the close collaboration within the team and with all other stakeholders. In doing so, we share as much expertise and insights as possible. This benefits the collaboration and ensures that we always deliver the projects on time and within budget. Examples of this are the product registration functionality and the self-service support portals, but also the successful setup of storefronts for exclusive brands such as Mark Levinson, which significantly strengthen the digital presence of Harman's brand portfolio.

Results: efficiency and loyal customers.

Our work at Harman led to these concrete results for the company:

• Improved user experience – Product registration and self-service support functionality enriches the user experience, making customer contact more efficient for Harman
• Optimal online presence – Storefronts for exclusive brands such as Mark Levinson and InfinityLab contribute to an optimal online presence and customer engagement that the competition is jealous of
• Increased brand awareness – Harman is exposing its brands to more and more people through successful global product launches and email marketing campaigns
• More loyal customers – These campaigns also demonstrably contribute to customer loyalty and therefore to Harman’s turnover.
  
  

More information?

Are you curious whether ConnectingTheDots can make your Salesforce Commerce Cloud webshop more successful, like we did for Harman? Feel free to contact us, and we will make a plan together.